If you own a small business of any kind, you are likely on the lookout for the best marketing option out there; hopefully, one which can fit into your budget and increase business. The people that perform search queries using the words that you are targeting are obviously very interested in finding a business like yours. Indeed, there’s a lot that small businesses (and anyone) can do without any great SEO knowledge, and without spending too much money. Search engine optimization (SEO) is what increases your chances of being found when customers search for a product or service like yours with Google, Bing, and other search engines. You should be able to think up a few keywords related to your business – put together a brief list to get you started.
SEO will help you gain better rankings in search engine result pages and this translates to more targeted visits and essentially to more customers. Now we know that, on average, 36.4% of search traffic clicks on the first result on page 1 of Google so that means that, as a flower shop ranking for that term, 692 more people per month would visit your business’s website. The website audit tool from SE Ranking allows you to check as many pages as you need and provides effective recommendations on the go. Stay Competitive Chances are your competitors are already implementing effective SEO strategies.